NAJDAR Fabric Boutique | BRAND NEW | 2024
NAJDAR
Brand Overview
Najdar is a fine fabric boutique based in Jeddah, Saudi Arabia, offering high-quality fabrics that are inspired by the rich cultural heritage of Najd. Najdar seeks to provide more than just materials—it creates an experience that weaves together refined textures and subtle beauty, designed to seamlessly fit into different lifestyles and spaces.
The Concept
Najdar’s name pays homage to the region of Najd.
Blending a modern approach to fabric craftsmanship. By harmonizing the legacy of traditional Saudi attire with the needs of contemporary life, the brand offers timeless, high-quality fabrics that bring a quiet sophistication to everyday moments. Najdar thoughtfully introduces refined aesthetics into living spaces in a way that feels both natural and elegant.
Branding | Visual Identity | Strategy | Lyver Studio © | Fahad Nimer | Saudi Arabia, Jeddah
Najdar is a fine fabric boutique based in Jeddah, Saudi Arabia, offering high-quality fabrics that are inspired by the rich cultural heritage of Najd. Najdar seeks to provide more than just materials—it creates an experience that weaves together refined textures and subtle beauty, designed to seamlessly fit into different lifestyles and spaces.
The Concept
Najdar’s name pays homage to the region of Najd.
Blending a modern approach to fabric craftsmanship. By harmonizing the legacy of traditional Saudi attire with the needs of contemporary life, the brand offers timeless, high-quality fabrics that bring a quiet sophistication to everyday moments. Najdar thoughtfully introduces refined aesthetics into living spaces in a way that feels both natural and elegant.
Branding | Visual Identity | Strategy | Lyver Studio © | Fahad Nimer | Saudi Arabia, Jeddah
Tone Of Voice
Najdar’s tone of voice is meant to feel effortless and natural, with a refined elegance that doesn’t feel heavy or forceful.
The focus is on creating a feeling that’s light and easy on the mind, while still carrying a sense of quiet luxury and
classic sophistication. It’s important that when customers engage with the brand, whether through its visuals or its
words, they don’t feel like they are being sold to, but rather gently invited into a world of timeless quality.
